Our Digital Marketing Course Modules
Search Engine Optimization
Learn how you can advertise on the Search Network of different search engines with various search ads. These search ads are generally shown on top & bottom of search engines under the heading sponsored links or ad. Google shows search network ads on its partner sites as well.
Pay Per Click Marketing
Learn How you can display your or client ads to more than 90% of Internet users worldwide. Display ads can be in the form of text, image and video ads. Google has a huge display network i.e. a collection of the website which also includes Google’s own products like Gmail, Blogger, Youtube, mobile sites and Apps.
You will learn how to create a merchant center account to list all products to create a perfect shopping ad campaign in Google Ads & Facebook. Shopping ads are also known as Product Listing Ads. Become a Shopping ad expert and know how you can add information in the product data feed.
Learn how to generate more views for youtube and video ads. Our customized youtube ads training module includes all 3 types i.e. Trueview or standard (In-stream & Discovery ads), Preroll (Non-Skippable ads) and finally Bumper ads (short ads of 6 seconds). Along with video re-marketing.
Learn how to target or show ads to those who have previously visited your website, interacted with your app or mobile website. Remarketing helps to promote products or services. It keeps reminding those audiences to make a purchase. Strategically position your ads as they browse partner sites.
Learn how you can optimize Adwords Express for targeting local customers; currently known as Google Ads Express. Here you can create a call-to-action text ad selecting set of highly business-oriented keywords. It helps in driving website visits, an increasing number of business calls & shop visits.
Make bulk actions in account or campaign using Google Ads Editor (previously known as Adwords Editor). Learn how to manage multiple campaigns with ease. We will make you more productive and efficient in campaign optimization so that you can save your and client’s time.
Learn Bing Ads with Adzentrix, Bing Ads is an advertising network of Microsoft with a search audience of 376 million a month. We will teach you how you can make powerful campaigns for overseas clients. Optimization concepts of Bing Ads are the same however interface is different from Google Ads.
Using Dynamic Search Ads you can target customers and enable them to search precisely what you offer. DSA uses your website content to target ads and fill the content gaps as per the keywords in your campaigns. Dynamic Search Ads are relevant as it generates content from website & saves time.