SEO is not only trending but also need of the hour in online marketing strategy with millions of websites are being created every day and are being marketed by many website development and digital marketing agencies. So you may think the website is being marketed but how? See, if you have a website then you need traffic you have to pick all channels to get more traffic to your website but the search engines are the most prominent platforms where you can get more traffic but most relevant traffic.
What is Search Engines?
Search engines are websites designed to find and respond to specific queries called search terms also known as keywords and provides the best possible results on its web pages known as SERP (search engine result page) with extremely relevant information from its indexed database. You may have heard search engines like Google, Yahoo, Bing, Yandex, Baidu, ask.com etc. But the most popular one is Google due to its working process. Google is more infallible than the others because it keeps on updating their systems at regular basis to populate more accurate information on its SERP.
What is SEO & How it is Important?
SEO stands for Search Engine Optimization. It is a process of making your website search engines friendly by following their quality & algorithmic guidelines. Search engines like Google give more importance to the website which are SEO friendly, mobile responsive, with original and quality content in simple words SEO is a process to get your website visible to your potential customer by the search engines.
Having SEO optimized website there are more chances to get better rank on your desired keywords in Search engines SERP. SEO is all about organic result it is totally different from the paid advertisements. Organic ads are more sustainable in SERP; It is more reliable in terms of quality information.
If your website is getting ranked by a few keywords you can measure its importance. This will attract more quality traffic. User traffic may vary according to business or service demand. It also depends on your keywords targeting it is important to find keywords wisely. There are many tools which shows keywords forecast like Google keyword planner, Wordstream, Keyword shitter etc.